Mr Lee Choon Bok - Executive Chairman
Lee Choon Bok is our Executive Chairman. Mr Lee, together with our Managing Director, is responsible for charting our Group's strategic direction. He was invited to join Asia Enterprises (Private) Limited as its Managing Director in 1973 and was instrumental in building its steel distribution business. In 1985, he became the founder and Managing Director of Asia-Beni Steel Industries (Pte) Ltd and developed it into a profitable steel processing business. Prior to joining our Group, he was a sales executive with Siong Huat Hardware Pte Ltd, where he marketed steel products from 1971 to 1973. Mr Lee holds a Bachelor of Arts from the Nanyang University.
Ms Lee Yih Chyi, Yvonne - Managing Director
Lee Yih Chyi, Yvonne is our Managing Director. Ms Lee is primarily responsible for the overall management and business operations of our Group. She joined our Group on 1 May 2003 as General Manager. Prior to that, Ms Lee was General Manager at Metal Commerz Pte Ltd where she was responsible for trading, operations and office administration. From 1995 to 1999, she was a Senior Manager in charge of steel trading and operations at VSST Far East Pte Ltd. Ms Lee graduated with a Bachelor of Business Administration from the National University of Singapore. She also holds a Master of Business Administration from Charles Sturt University, Australia.
Mr Harmaidy - Non-Executive Director
Harmaidy is a Non-Executive Director of our Group. He has been a director of Asia Enterprises (Private) Limited since 1984 and is also a director of Asia-Beni Steel Industries (Pte) Ltd. He is currently a director of Sin Hock Chong Company Private Limited, which is an investment holding company dealing mainly with property investments, and is responsible for its operations and management. Mr Harmaidy holds a Diploma in Electronic Engineering from Ngee Ann Polytechnic.
Mr Teo Keng Thwan - Non-Executive Director
Teo Keng Thwan was appointed as a Non-Executive Director of our Group on 20 January 2005. He has been a director of Asia Enterprises (Private) Limited since 1986. In addition, he has been a director of Miyama Food Pte Ltd, a company involved in the import of frozen food, since 1996 and a director of Minh- Chieh Investments Pte Ltd, an investment holding company, since 1989. From the late 1980s to 1995, he was a Vice President and Regional Manager at United Overseas Bank Ltd in Singapore. Mr Teo holds a Bachelor of Arts (Hons) from the University of Singapore.
Mr Tan Keh Yan, Peter - Independent Director
Tan Keh Yan, Peter was appointed as an Independent Director of our Group on 22 July 2005. From 2001 to 2003, Mr Tan was a Managing Director of the Enterprise Banking department in DBS Bank Ltd, where he was responsible for business development of banking solutions to small and medium sized enterprises. Prior to that, Mr Tan was the Executive Director of DBS Finance Ltd from 1998 to 2001. He currently sits on the board of a few listed companies. He holds a Bachelor of Science (Hons) from the University of Singapore and a Master of Business Administration from the University of California, Los Angeles.
Mr Lee Bon Leong - Independent Director
Lee Bon Leong was appointed as an Independent Director of our Group on 3 May 2012. Mr Lee is a Senior Partner in Lee Bon Leong & Co (Advocates & Soliciters). Appointed as a Justice of the Peace in Singapore since November 1998, Mr Lee serves as a member of the Board of Visiting Justices and the Board of Inspection. He is also a member of the Panel for the Disciplinary Committee of Enquiry, Public Service Commission. In addition, he is the Vice-Chairman and Trustee of the Inmates’ Families Support Fund and a member of the Institutional Discipline Advisory/Review Committee. Mr Lee holds a Master of Laws degree from the University of Singapore.
